Pulpimages/pulp-6.webp
Skincare concept
Pulp
The goal: make vitamin C skincare feel fresh and friendly instead of clinical.
Make your product the obvious pick.
I'm Luca, a brand designer for food, drink and skincare brands. I design identities and packaging that make your product easy to choose over the competition, whether it sells in stores or online.
Selected work
Some of my favourite projects so far.
One More Biteimages/omb-1.webp
Protein bar concept
One More Bite
The goal: an organic protein bar that reads as natural but feels fun enough to grab on impulse.
Red Bullimages/redbull-2.webp
Drink campaign concept
Red Bull
The goal: a full match-day campaign without a photoshoot.
qrmuchoimages/qrmucho-4.webp
Client project
qrmucho
The goal: a brand that explains a new networking app at a glance.
Before and after
Blends in
- No brand recognition
- Looking like competitors
- Limited sales
- Wasted marketing
- Customers don't return
- Embarrassed to show it
Stands out
- A brand people recognize
- A look of its own
- More sales
- Marketing that pays back
- Customers who return
- Proud to show it
Packages
Prices are starting points. After a 20 minute call, you get a quote for your exact project.
Service 01
Essential Package
- Brand Questionnaire
- Moodboard (2 directions)
- Logo suite (2 concepts)
- Typography & Colors
- Real world applications
- Mini Brand Guidelines
Outcome
Gives your product a look people genuinely stop on, instead of letting their eyes slide straight past it toward something more familiar.
Service 02
Premium Package
- Brand Questionnaire
- In-Depth Brand Strategy
- Moodboard (2 directions)
- Logo suite (2 concepts)
- Typography & Colors
- Brand Assets
- Real world applications
- Full Brand Guidelines
Outcome
Earns your product a real, visible reason to be chosen, instead of quietly blending into three or four other options that look interchangeable.
Service 03
Packaging Design
- Product brief
- Creative Direction
- Full package design
- Mockups
- Print-Ready Files
Outcome
Turns a brand-new product into something that feels familiar from the very first glance, so nobody hesitates the way they would with an unknown brand.
Service 04
Socials Package
- 5 IG Highlight Covers
- 2 Static Post Templates
- 2 Carousel Templates
- 2 Reel Covers
- 2 Story Templates
- Feed Guide
Outcome
Makes your page match what people already like about your product, so checking you out online doesn't create doubt.
Not sure which one fits? Ask me, and we'll figure it out on the call.
How it works
My 4 step process to make your product the obvious pick.
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1
Research
First I get to know your product, your customers and the brands next to you.
You get
A clear understanding of your market and where you fit.
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2
Concepts
I explore the look with moodboards, then turn it into logo concepts.
You get
Two moodboard directions and two logo concepts.
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3
Design
I take the winning concept and build the entire visual identity around it.
You get
One clear look for your brand, ready to use everywhere.
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4
Handover
I hand over every final file, along with the rules that keep your brand consistent.
You get
Everything you need to print, post and launch on your own.
It all starts with a free 20 minute call. Get in touch
Your photoimages/luca.webp
Hi, I'm Luca.
I studied law, then worked in corporate logistics. On paper it was a good start, but I wasn't happy with how my life looked. So at the start of 2026, I quit to build something that better uses my talents.
Art has been part of my life for as long as I can remember. Still, I wanted work that would push my analytical thinking too. Branding turned out to be exactly that: creative work with a problem to solve.
What I believe in
- You figure things out by trying.
- There's always a way forward.
- The world needs more kindness.
- Life's too short not to try.
Based in Bucharest
Remote across Europe
Reviews
Luca will go an extra mile to make sure the collaboration goes as smooth as possible.
qrmucho
He works with great attention to detail, and is very open to ideas and feedback.
GymBeer
Questions
What if I only want a logo?
A logo on its own usually isn't enough. Without the colours, type and rules around it, your packaging, website and social media end up looking like three different brands. The Essential Package is the smallest option that gives your logo everything it needs to work.
What if I don't like the first concepts?
In the Essential and Premium packages, you see 2 moodboard directions and 2 logo concepts before anything is final, so we agree on the direction early. After that, every package includes 2 rounds of revisions. A revision means refining the chosen direction: colours, type, spacing, details. Starting over with a completely new direction isn't a revision. If that's needed, we'll talk about it as extra work.
Can you design packaging if I already have a brand?
Yes. Packaging Design is its own service. I work from your existing dieline and brand assets and deliver print-ready files.
What do you need from me to get started?
A short intro to your product, who it's for and where it's sold. If you already have a logo, packaging or photos, send those too. We'll cover the rest on the call.
How does payment work?
50% upfront to start the project, and the rest at the end. The deposit isn't refundable once work has begun.
Who owns the final designs?
You do. Once the project is paid in full, the final files and the rights to use them are yours.
Got a product that needs a brand?
Tell me about it on Instagram or by email.